Press

Quotes

A 3D image experience can be very positive for consumers. Integrating 3D technology into ad formats would be the next step since it allows users to interact with and view products from every angle.

- Sidney Chang, Google New Business Development Manager

Instead of racing to the bottom with garish display ads, Cooliris has posed a challenge to the advertising world. With all this potential at our disposal, why do ads suck so much? They don’t have to. AdJitsu has proven they can be fascinating, beguiling, even beautiful … Hats off to Cooliris for raising the bar for all Web experiences, not just for ads.

- Jon Mitchell, Read Write Web

Smaato is excited about the new partnership with Cooliris. Rich Media is an important part for the substantial growth of mobile advertising and we see this as a great opportunity for our developers and publishers to maximize their revenue.

- Ragnar Kruse , CEO and Co-Founder of Smaato Inc

One of the newest innovations that will soon be mainstream is 3D mobile advertisements, whereby products are constructed to look like its physical form so that users can get first-hand experience tinkering with the product even before they get to see or touch the physical product.

- MobGold

AdJitsu Does What Apple Should Have Done With iAds.

- Ben Parr, Mashable

There is definitive proof that 3D ads do, in fact, mess with out heads … a brain on 3D … lighted up like Christmas trees, registering significantly more neural activity [than 2D].

- Chris Shipley, Guidewire Group

It’s neat, it’s technologically advanced, and it shows off the product better than any static or video ad can … there’s no question that these AdJitsu ads make fuller use of the Web technology and hardware that users love than traditional ads do.

- Jon Mitchell, Read Write Web

Now THAT is what I call 3D immersive advertising!

- a•mo•bee Blog

From using current mobile technologies to create a sense of 3D, to creating actual images that seem to pop off the screen and into the air, mobile marketers are using the power of interactivity to capture audiences, build brands, and sell products.

- E-Commerce News

When ads become interactive visual artwork, mobile advertising is incredibly engaging and effective.

- Trevor Healy, CEO, a•mo•bee

As mobile technology continues to facilitate richer advertising experiences, we feel it’s important to explore this exciting new avenue as a solution for our clients. Cooliris’s 3D media ads take mobile/tablet ads to a new level of interactivity and consumer engagement that will play a part in defining the future of mobile advertising.

- Milton Elias, Head of Mobile, Starcom MediaVest Group

…playing with AdJitsu’s 3-D model comes closer to feeling like you’re playing with a real object, not watching a slideshow.

- Anthony Ha, Adweek

These ads are much more educational and more immersive. You don’t feel you’re being advertised to, it feels like someone sharing information with you.

- Trevor Healy, CEO, a•mo•bee

We believe this to be an industry first. Starcom is looking for innovation in all of its available media channels and we’re proud that InMobi’s technology platform, in conjunction with Cooliris 3D ad technology, has enabled Starcom to bring this innovative campaign to market in this way.

- Rob Jonas, VP and MD, Europe and Middle East, InMobi

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